United Airlines has taken a significant step in enhancing its customer experience by introducing personalized ads on seatback screens. This initiative is part of the airline’s new media platform, Kinective Media, which aims to connect brands to customers via the carrier’s seat-back screens and app.

The airline has already partnered with several prominent brands such as Norwegian Cruise Line, Macy’s, IHG Hotels & Resorts, TelevisaUnivision, and JPMorgan Chase. These collaborations are expected to provide a unique and personalized experience for passengers, thereby enhancing customer satisfaction and loyalty.

United Airlines’ decision to serve personalized ads on seatback screens is a strategic move to leverage customer data and generate additional revenue. This initiative is a proof to the airline’s commitment to innovation and customer-centricity.

The airline is also in the process of upgrading its narrow-body planes to add seatback screens. This upgrade is expected to further enhance the in-flight experience for passengers.

Richard Nunn, CEO of United’s MileagePlus loyalty program, stated that unlike some commerce media platforms, United gives brands across a wide range of industries the ability to reach engaged customers throughout the entire marketing funnel. He added that the results from this initiative have been impressive.

United Airlines has assured that customers can opt out of seeing targeted ads through a United web page. The airline has also clarified that advertisers cannot access customers’ personally identifiable information.

This initiative by United Airlines is a significant development in the aviation industry. It not only enhances the in-flight experience for passengers but also opens up new avenues for revenue generation for the airline.