Twitter, under the recent ownership of Elon Musk, has unveiled a striking transformation in the form of a new logo, sparking a diverse array of reactions from users and designers alike. Departing from the iconic blue bird, the company now embraces a stylized X, a change met with both applause and critique.

In an insightful piece for Time, Jan Šabach, a graphic designer, dissects the logo’s essence, categorizing it as “cold and pointy,” contrasting its lack of the “softness” inherent in the original emblem. A key observation lies in the X not being an exclusive element for Twitter, raising concerns of its association with exiting or closing. This perception could alienate users seeking a more inviting and approachable online experience.

Yet, Šabach acknowledges the logo’s simplicity and memorability as pivotal attributes for any branding. Furthermore, he cleverly points out the multifaceted nature of the X, which can also represent the cross—a timeless symbol of communication and interconnectedness.

Of course, the preference for Twitter’s new logo ultimately remains subjective, subject to individual inclinations. Nonetheless, Šabach’s analysis offers a thought-provoking perspective on the design, enriching the discourse surrounding it.

In addition to Šabach’s insights, other designers have also contributed their opinions on the new logo. Some applaud its contemporary simplicity, while others decry its lack of distinctive character. As the dust settles, only time will unveil whether the new logo propels Twitter towards its goals with resounding success.

Nevertheless, one undeniable truth remains: Twitter’s bold and controversial shift in logo has ignited impassioned discussions. The emblem symbolizes an audacious departure from the past, signifying a profound metamorphosis within the company.

The beloved bluebird represented Twitter’s history, but the X epitomizes its future. The X embodies modernity and disruption, symbolizing Twitter’s determination to outgrow its previous niche as a social media platform.

Embodying ambition, the X declares Twitter’s unwavering intent to make a substantial impact in the tech industry. It stands as an emblem of Twitter’s audacious mission to change the world.

Only time will illuminate whether the X emerges as an enduring symbol of Twitter’s triumph, but undoubtedly, it stands as a powerful emblem of change, capturing the essence of the company’s new direction under Elon Musk’s stewardship.