In the heart of the bustling Indian textile industry, where tradition intertwines with innovation, two sisters embarked on a remarkable journey to revive the timeless elegance of saris. Sujata, aged 36, and Taniya, aged 34, both engineers by profession, found their true calling in the vibrant threads of India’s rich textile heritage. United by a passion for saris and a shared vision, they birthed ‘Suta,’ a name derived from the first two letters of their own, symbolising the fusion of their dreams and dedication.

With a combined investment of Rs 6 lakh, the sisters ventured into the heartlands of Bengal and Orissa, immersing themselves in traditional weaving. Their mission was clear: to unearth exquisite saris and introduce them to a new generation of socially conscious consumers. Armed with determination and deep respect for India’s cultural legacy, they explored villages like Phulia, Bishnupur, Rajpur, and Dhaniakhali, connecting with skilled weavers and unravelling stories woven into every thread.

From the humble beginnings of storing saris in a home almirah to renting a worn-down warehouse in the narrow lanes of Kalina, Sujata and Taniya nurtured their dream with resilience. “All we knew was that we wanted to do impactful work,” remarked Sujata, reflecting on their journey. “Our entrepreneurial inexperience didn’t deter us; instead, it fueled our passion to make traditional weaves relevant in the modern world.”

Their dedication bore fruit, transforming Suta into a beacon of creativity and craftsmanship. Last year, the duo celebrated a significant milestone, boasting revenues of Rs 56 crore. What sets Suta apart is not just the exquisite saris they offer but their steadfast commitment to self-funding. In an era where startups often rely on external investments, Sujata and Taniya chose a different path, valuing the autonomy to shape their vision without external influences.

“While funding can fuel growth, it often comes at the cost of losing control,” Sujata affirmed. “We have navigated this incredible journey without external support, cherishing our independence and the ability to steer our ship in the direction we envision.”

Suta’s tale is more than a business success; it’s a testament to the power of passion, perseverance, and a profound love for India’s heritage. Through their creative endeavours and unwavering dedication, Sujata and Taniya continue to weave dreams into every sari, ensuring that the legacy of Indian textiles remains vibrant, relevant, and glorious for generations to come.