In 2022, the Omega x Swatch collaboration introduced the MoonSwatch, a colourful and affordable spin on Omega’s iconic Speedmaster model. The MoonSwatch frenzy took the watch world by storm, drawing both seasoned collectors and newcomers alike. Now, in 2023, the duo is keeping the excitement alive with a series of new iterations, all featuring Moonshine Gold, Omega’s exclusive 18-karat yellow gold alloy, on the second hand. Though subtle, this small exclusive detail has garnered great enthusiasm from watch enthusiasts who appreciate these unique touches.

With Swatch’s recent announcement of the next “Mission to Moonshine Gold” model, complete with a 20-second Instagram teaser, it’s time to rank the four new versions released so far. Since March, each full moon has seen a new MoonSwatch release, hinting at more to come. For those looking to invest in one of this year’s hottest watches, here’s a guide to help prioritize your wishlist.

• Mission to the Moonshine Gold “Pink Full Moon”:
  This edition, featuring a bright Barbie-approved pink Super-Lumi Nova tip on the gold seconds hand, pays homage to the first full moon after the Spring Equinox. While some may be excited about the vibrant pink hue, it received the lowest rank due to its proximity to the original Moonshine Gold model, leaving it feeling somewhat lacking in innovation.

• Mission to the Moonshine Gold “Flower Moon”:
  Celebrating May’s full moon, known as the Flower Moon, this MoonSwatch introduced white floral imagery on the Moonshine Gold seconds hand. A more noticeable design change compared to its predecessor, but still not a significant departure from the original. Some enthusiasts expressed a desire for more daring colourways rather than minor variations.

• Mission to the Moonshine Gold:
  A year after the initial launch of 11 MoonSwatch models, Omega and Swatch unveiled the first Mission to Moonshine Gold. This edition paid homage to the original Mission to Moon colourway, resembling the classic Speedmaster Moonwatch with its black face and grey bioceramic case. The all-gold second’s hand, made from recycled gold in the Swatch Group’s refinery, adds a striking contrast against the darker tones.

• Mission to the Moonshine Gold “Strawberry Moon”:
  The latest and most delightful design in the collection, this MoonSwatch features a playful strawberry illustration on the second hand to commemorate June’s, Strawberry Moon. The design exudes a playful vibe reminiscent of Sanrio’s beloved animations or Swatch’s iconic Miss Fraise watch. Embracing the joyous spirit of the original MoonSwatches, this iteration brings back a sense of humour and delight that fans adore. As Omega and Swatch continue to unleash new variations, this fun and lighthearted approach is one enthusiasts hope to see more of in the future.