In a momentous display of creativity and cutting-edge technology, the NEOM McLaren Formula E Team has achieved a world-first by unveiling a groundbreaking motorsport livery designed using generative artificial intelligence (AI). To commemorate McLaren Racing’s 60th anniversary, this innovative new look was proudly presented at the London E-Prix.

As a result of a collaborative effort between NEOM and McLaren Racing, the livery’s artwork was inspired by the future visions of NEOM McLaren drivers René Rast and Jake Hughes, along with four talented participants from NEOM’s Graduate Development Programme. This ingenious partnership highlights NEOM’s commitment to multiple endeavours, from driving sustainable solutions and fostering Saudi talent through development opportunities to delivering cutting-edge technology to the world.

The process of developing the AI-designed livery was as captivating as the final result. Each contributor shared their personal visions, which underwent a transformative journey through an end-to-end AI process, as described in NEOM’s statement. Initially, their visions were processed by a text AI, generating a series of prompts. These prompts, in turn, became the basis for creating individual artwork for each vision using text-to-image AI. Finally, the six visuals were amalgamated into one mesmerising artwork using image-to-image AI. This awe-inspiring creation was then skillfully enhanced to produce the high-resolution graphics that adorned the McLaren Racing car.

Nadhmi Al-Nasr, the visionary CEO of NEOM, expressed the partnership’s broader significance, emphasising how the NEOM McLaren Formula E Team collaboration aligned with various NEOM commitments. From fostering sustainability to nurturing Saudi talent and introducing cutting-edge technology, this venture symbolises NEOM’s dedication to shaping a brighter future. The ingenious application of creative and innovative technology has culminated in the AI-generated livery, an homage to McLaren’s illustrious history and a testament to visions of the future.

Zak Brown, the enterprising CEO of McLaren Racing, conveyed his delight in collaborating with NEOM on this pioneering project, heralding it as the world’s first AI-designed livery in motorsport. As the car takes its position on the grid in London, a historic milestone will be marked in celebration of McLaren Racing’s 60th anniversary. With an illustrious history of innovation both in motorsport and beyond, McLaren Racing remains steadfast in its pursuit of breaking new ground and propelling the future of the sport.

As the NEOM McLaren Formula E Team boldly ushers in a new era of motorsport aesthetics, their AI-designed livery stands as an emblem of creativity, collaboration, and cutting-edge technology. In a sport that thrives on pushing boundaries, this unprecedented feat marks an exciting chapter in the annals of motorsport history and a convergence of artistry and artificial intelligence. As they blaze a trail towards the future, McLaren Racing and NEOM continue to inspire the world with their unwavering dedication to progress and innovation.