Karen Wazen Bakhazi | Blogger
A Journey from Influencer to Fashion Entrepreneur
With her eight million Instagram followers in tow, Karen Wazen Bakhazi recently embarked on a vibrant journey through a bustling city, offering her audience glimpses of iconic fashion products from renowned brands such as Dior, as well as introducing a fresh contender in the fashion arena. In her own words, she shared, “I’m accustomed to visiting showrooms and collaborating with brands, but now, I have my very own brand making its presence known there.”
The pivotal shift from influencer to fashion entrepreneur occurred in late 2018 when she ventured into the fashion world with the launch of Karen Wazen Eyewear. This brand has since unveiled four distinct collections of sunglasses, each exuding its unique style, ranging from the classic allure of Wayfarers to the slender, neon-tinted shades reminiscent of the ’80s. Notably, Wazen Bakhazi revealed that her company achieved profitability within the first year of its inception, amassing an impressive $400,000 in revenue by late 2019. While updated revenue figures remain undisclosed, the brand continues its upward trajectory, averaging 350 sunglasses sold directly to consumers each month, compared to 275 monthly sales at the close of the previous year.
However, for Karen Wazen Bakhazi, this venture is far from a mere experiment. At 33 years old, the entrepreneur now resides in Dubai alongside her husband and three children, and she has her sights firmly set on the continuous expansion of her burgeoning brand. Her journey from influencer to fashion entrepreneur demonstrates her unwavering commitment to the industry, as she seeks to make a lasting mark in the world of fashion.
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