Inspiring Story – Syeda Aisha Atif | Automotive Junkie
A pioneer in the automotive industry with a degree in Mechanical Engineering, specializing in Automotive, her journey began in 2018.
Aisha’s automotive journey began alongside her father, tinkering with family cars. She embraced diverse roles at a Customization Garage, ranging from sales and marketing to social media management. Inspired by customer project cars, she initiated modifying vehicles. The incredible builds fueled her desire to transform one of her own cars for off-roading.
Breaking barriers, Aisha became the first female Vehicle Inspector in her company and the local used car industry. Her keen insights and passion for automobiles made her the go-to person for training new inspectors. Aisha’s commitment to lifelong learning allowed her to achieve a long-cherished dream: owning and customizing her dream car, the Trailblazer SS.
Apart from this, she is a motorsports enthusiast & actively participates in international races like the 24H of Dubai. She takes on roles such as Assistant Race Engineer, pit crew member and mechanic.
Currently, Aisha stands as the First Female Certified Service Technician at one of the leading companies in the automobile industry. Through initiatives like the All Women’s Automotive workshop led along with the team, Aisha empowers others in the field.
Her fascination with European cars led her to a brief stint as a Parts Advisor. However, she discovered her true passion when she joined a workshop specializing in Classic and European cars. As a Trainee Technician, Aisha delved into hands-on work, immersing herself in the rich heritage of automotive technology. Her expertise now extends to the meticulous maintenance of classic cars.
Aisha quotes, “I love sharing my passion with others. My friends often turn to me as their go-to mechanic and ‘expert’ whenever they face an issue or have doubts.”