Walt Disney is setting a course for new adventures with the announcement of a ninth cruise ship, which will begin sailing from Tokyo in 2028. The vessel, designed after the Wish—the largest ship in Disney’s fleet—will be a collaborative effort with Oriental Land Company (OLC), the operator of Tokyo Disneyland. This development is a part of Disney’s ambitious 10-year, $60 billion expansion plan for its theme parks and cruise business.

The new Disney ship, whose name is still under wraps, will have a maximum capacity of 4,000 passengers. It is projected to generate approximately 100 billion yen ($621.77 million) in annual sales within a few years of its launch. This strategic partnership with OLC aims to capitalize on the increasing demand for cruise vacations in Japan and the broader Asian market.

Disney currently operates five cruise ships, and this new addition highlights the company’s dedication to broadening its maritime offerings. In addition to the Tokyo-based vessel, Disney has plans for three more ships, including one set to sail from Singapore in 2025. The Tokyo-based cruise promises to deliver an enchanting experience for passengers, blending Disney’s signature magic with the allure of cruising the high seas.

The collaboration with OLC marks a significant strategic move for Disney, aiming to establish a strong foothold in the Asian market. Japan, known for its love of Disney parks and characters, provides a fertile ground for the cruise industry. This partnership is expected to enhance the appeal of Disney cruises, drawing in both local and international tourists eager to experience Disney magic at sea.

This new ship is part of Disney’s larger vision to expand its cruise business globally. The company’s decision to introduce a ship in Tokyo aligns with its strategy to diversify its cruise offerings and cater to different markets worldwide. The upcoming ships, including the one in Singapore, are expected to feature unique experiences tailored to their respective regions, providing guests with a magical journey unlike any other.

As Disney continues to innovate and expand its cruise line, the announcement of the new ship set to depart from Tokyo underscores its commitment to offering unique and memorable experiences for its guests. The collaboration with OLC not only strengthens Disney’s presence in Japan but also opens up new opportunities for growth in the booming Asian cruise market. This new chapter in Disney’s cruise line promises to enchant passengers with the timeless magic that Disney is renowned for, all while exploring the stunning seas of Asia.